Regionale kranten rendabel in full colour geprint met HP T230 Color Inkjet Web Press

CSQ is het eerste Italiaanse printbedrijf dat de Web Press inzet als krantenpers

Amstelveen, 30 januari 2013 — Centro Stampa Quotidiani Spa (CSQ) een drukkerij in Erbusco, Lombardije (Italië) heeft de HP T230 Color Inkjet Web Press aangeschaft. Hiermee kan het printbedrijf voldoen aan de groeiende vraag van krantenuitgevers naar full colour digitaal drukwerk met lokale bijlagen. HP’s Web Press maakt het drukken van kleine oplagen van drukwerk zoals regionale kranten rendabel. Ook in Nederland staat de krantenbranche onder druk en zou het digitaal drukken van regionale kranten uitkomst kunnen bieden.

CSQ drukt dagbladen en bijlagen voor klanten uit de regio. Tijdens het hoogseizoen in de zomermaanden – wanneer er veel toeristen in het Mediterrane gebied zijn – rollen ook een aantal buitenlandse kranten van de persen. Buiten het hoogseizoen was het drukken van kleine oplages van deze kranten niet winstgevend genoeg. HP’s HP T230 Color Inkjet Web Press maakt het rendabel om in kleine oplagen het hele jaar door buitenlandse kranten te drukken.

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“We have always adopted cutting-edge technology right from the start of our business,” explained Dario De Cian, MD of CSQ. “Now we are adopting the latest digital technology so we can offer our overseas clients the opportunity to publish all year round.”

CSQ will print the tourist titles conventionally from June to September and use the HP T230 press for the rest of the year, with no variation in quality and using the same newsprint substrate. Another benefit is that the newspapers delivered will be that day’s edition and not the previous day’s, which was formerly the case.

“Another reason for this investment in digital was to meet the demands of our Italian customers looking for short-run solutions for local editions,” De Cian continued. “Now, thanks to the HP T230, we can print short runs digitally from 500 up to 2000 copies to localise sections of their publications and integrate them with conventionally printed sections.”

This new service can be used to insert information for a specific city or area, or produce variable editions of a property newspaper based on local distribution requirements.

“We chose the HP T230 inkjet web press after nine months’s analysis of all available technologies,” said De Cian. “We chose this solution because it allows us to achieve a level of quality equivalent to traditional offset. Thanks to the HP Bonding Agent technology used in the web printing process, it is also the only solution on the market that completely eliminates the problem of show-through on the lightweight and porous papers of 45g/m2 typically used for newspapers.

“With the HP T230 we can use the same paper as on the web offset presses and work to the same formats. The Hunkeler inline finishing system will also enable us to profitably use the press for the three services that we plan to offer initially: printing and folding newspapers, covers and flyers. The system is integrated with our other finishing equipment which will enable us to automatically combine offset and digital products ready for despatch,” De Cain concluded.

The HP T230 Color Inkjet Web Press can print at speeds of up to 122m per minute, with a scalable web width up to 558mm and a print width of up to 520mm. Designed for performance, the press can print up to 50 million mono and four-color letter-sized equivalent images per month.

“At CSQ, we see how newspaper publishers and print service providers can change the business model for existing products,” said Aurelio Maruggi, vice president and general manager, Inkjet High-speed Production Solutions, HP. “HP Color Inkjet Web Presses can help publishers make information as immediate and relevant as digital media through cost-effective short runs, localised editions and printing for local markets anywhere in the world.”

CSQ was established in April 2000 to offer print production for daily newspapers, periodicals and single publications for both short and long runs. CSQ is well known for high-quality print and sophisticated inline finishing capabilities including, stitching, inserts, laminating, three-sided trimming, single-copy addressing and single-copy cellophane wrapping.

More information is available at www.hp.com/go/gsb and www.youtube.com/hpgraphicarts and or follow HP on www.twitter.com/hpgraphicarts

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